In joining this brand, you have opted to provide your guests with comfort and service quality combined with the charm and unique personality of your hotels.

All seasons respects four main values:

- A clear offer
- Service quality
- Interactivity
- Friendliness

We have translated these values into a brand image that is lively, joyful, warm and of today.

You will see in these graphic guidelines that the use of forms, colours, designs and illustrations can reflect decidedly innovative freshness, dynamism and comfort for a budget brand of today, a brand “that has it all”.

The all seasons identity is above all represented by its logotype which, in the shape of a pillow, perfectly reflects the comfort and warmth of your hotel. This logotype is accompanied by a series of “pop”, fresh and lively colours presented in the form of a strip called a “bayadere”, that will illustrate all your operational documents, and so allowing the brand’s dynamic, friendly and unique character to shine through.

Through these applications, we hope that each hotel will give the best of its personality and its pillows for its guests.

We thank you all warmly for your constant commitment to respecting these guidelines in your hotel. It is now up to you to promote your new brand around the world.

Emmanuelle Mordacq
all seasons Global Marketing Director

Veronique Zmirou
all seasons Global Communication Director